While Ormonde Jayne's signature orange colour is a mere 23 years old, and everyone knows the bold bright yellow carrier bags spells Selfridges. True to Harry Gordon Selfridge's vision and erudite style, it all stemmed from the love of a yellow rose he commissioned for the store's 75th anniversary in 1984 at a sentimental spot in Hyde Park. 

1984 the perfume, like HG himself, is a celebration of boldness and unbridled ambition. Wear it to feel unstoppable and confident with a rose accord at the heart of the fragrance, and warm notes of sensual amber and musk that linger of the skin.