Maybelline New York Color Sensational Liquid Matte Lipstick, 01 To The Fullest is a weightless non-drying lip color. The Fullest is a deep reddish brown shade that appears warm and welcoming. It adds a bit of drama to your overall makeup look. Transfer-proof in nature, the liquid lipsticks dries up to a smooth matte finish, which feels comfortable and light on the lips. You may notice the color deepen and become intense after drying. With its liquid consistency, it is easier to apply it evenly.