If you like Benefit Rollerlash, youll like Essence Super Curl for 1/5 of the price. They are very, very close. Theres not a ton of volume out of the gate in either of them, but there is decent amount and its buildable. The awesomely grippy brush is similar in both, which is great if you have super straight lashes. This is a hard-drying mascara like Rollerlash, which is perfect if your lashes fall down easily, even after curling. I blasted my eyelash curler with a blow dryer prior to curling then used Super Curl Volume, and they didnt fall even 15 hours later. I really like this mascara, and the pricepoint is amazing. There are some things that Id happily get spendy on and others not so much, and Super Curl Volume is an excellent buy. It was far better on my than the disappointingly clumpy Lash Princess that everyone raves about!