#ad If there's one thing our babies love, it's bathtime! And, here lately, we've had PLENTY of time for just that! When I was little, I remember my Mom always using johnsonsbaby on me. That's one of the many reasons why I choose JOHNSON'S® Head-To-Toe® Wash & Shampoo and JOHNSON'S® Baby Lotion for our little ones! JOHNSON'S® Head-To-Toe® products are hypoallergenic and pediatrician-tested. I LOVE the Wash & Shampoo because it is tear free. A No More Tears® formula is important because a baby's blink reflex and tear ducts develop over their first few months of life. Also, JOHNSON'S® Baby Lotion nourishes baby's skin for 24 hours! Do you know WHY moisturizing matters? A baby's skin is up to 30% thinner than that of an adult, meaning it can lose water faster! Have you tried JOHNSON'S® Baby products for your little ones? Be sure to check them out next time you are at your local dollargeneral store!

No More Tears® technology

A proprietary blend of synthetic and naturally derived ingredients that gently cleanse.

Ingredient Breakdown
~95%
formula selected for baby’s skin
~4%
formula selected to protect the product
<1%
Fragrance
Ingredient List
~ 95% of the formula selected for baby’s skin and eyes
This group of ingredients has been carefully chosen to work together to gentle cleanse baby's skin without irritating eyes and leave skin feeling moisturized.

Water
Helps provide desired consistency and supports optimal application experience.

Sodium Methyl Cocoyl Taurate 
Used to gently cleanse baby's skin. Naturally derived from coconut or palm oil.

PEG-80 Sorbitan Laurate
Our synthetic ingredient derived from lauric acid helps gently cleanse baby's skin. Lauric acid can also be found naturally in coconut oil.

Decyl Glucoside
Used to gently cleanse baby's skin. Naturally derived from wheat and vegetable oil.

Cocamidopropyl Betaine 
Used to gently cleanse baby's skin. Naturally derived from coconut or palm oil.

Glycerin 
This ingredient works with other ingredients to leave skin feeling moisturized. Naturally derived from vegetable oil.

~ 4% of the formula selected to protect the product
This group of ingredients has been carefully chosen to work together to maintain high quality by helping prevent the formula from separating, losing its texture, or growing mold and bacteria.

Sodium Benzoate
Our synthetic ingredient helps keep products free from harmful bacteria and mold growth. It can be naturally found in cinnamon.

Phenoxyethanol; Ethylhexylglycerin
Helps keep products free from harmful bacteria and mold growth.

PPG-2 Hydroxyethyl Cocamide; PEG-150 Pentaerythrityl Tetrastearate
Helps give product thickness.

Citric Acid 
Used to create the ideal pH, balanced to baby's skin. Naturally derived from corn, sugar or starch.

< 1 % Fragrance
Our formulators have designed this special blend of fragrances to create memorable experiences and minimize fragrance allergens and irritants.

Fragrance (Dipropylene Glycol, Hedione, Florosa, Hexyl Salicylate, Ethylene Brassylate)
Sparkling citrus notes, which are blended with mouthwatering fruits. Dewy florals like freesia and lily of the valley are merged with tender musks and amber.


Naturally-derived ingredients*
* As per ISO 16128-1:2016 based on average cumulative volume including water.