The iconic lipstick has been taken to the max to give lips MORE, with a silky matte finish and a formula that's good for lips, looks richer, feels better and lasts longer. Get MORE COLOR with full-coverage, pigment-rich payoff in our largest selection of artist-developed shades. Get MORE COMFORT with a creamy blend of coconut oil, organic shea butter and organic cocoa butter that conditions and nourishes lips. Get MORE CARE with instant and eight-hour moisture. Get MORE LONG-LASTING with 12 hours of non-fading, long-lasting color that makes lips look visibly fuller from the first ultra-smooth glide. Get a MORE LUXE look with a high-gloss packaging design on the outside and M-A-C embossed bullet on the inside. And last but not least: Become MORE RESPONSIBLE with a lipstick case containing at least 30% PCR material. The iconic matte lipstick that changed the world we live in may have been reinterpreted, but each famous and fresh shade still serves up the signature vanilla scent you already love (or will soon love...).