DITA - A Category of One. A definition you can’t own, you can only earn. And DITA has earned it over 20 years. You can’t literally see the teams of designers, research and development, or the number of months it took to make a pair of DITA frames. But you will always feel its presence when you hold it in your hands. Which is why DITA’s design and manufacturing standards are regarded as the benchmark by which all other luxury eyewear brands are judged.

Founded in 1995, DITA reinvented eyewear by transcending its conventions, creating a discreet luxury with product ranging from bold character frames to new interpretations of timeless shapes through innovative technology. With over 20 years in design and partners at the highest levels of manufacturing, DITA’s expertise is unparalleled, earning a coveted reputation as a true leader in optical innovation.

DITA has had the unique pleasure of serving the world’s most discerning clientele, challenging the old guard, and forging singular relationships within culture, style, sport, and entertainment; affirming the brands position as individual as the product it creates.

Endurance 79 - DTS111-57 - Sunglasses

About The Endurance 79

Luxurious materials and innovative manufacturing techniques combine for a stunning tour de force in the form of Endurance 79, a resplendent heir to the high-octane eyewear of the 1970s.

This turbocharged aviator pays homage to the breathtaking feats of sport car endurance racers, who rose to international prominence in the 1970s by participating in grueling competitions that can last up to 24 hours. Endurance 79’s muscular titanium exoskeleton and temples resemble the pristine hardware of performance racing vehicles, while its etched acetate face recalls the sleek, reflective eyewear made iconic by champions of this daredevil sport.

Though it cuts an imposing figure, Endurance 79 delivers with an array of carefully considered design features—most notably the clever use of monofilament in the frame’s construction. Monofilament traditionally serves a single purpose: to hold lenses in place. Endurance 79 employs an innovative construction method that uses monofilament to hold three of the frame’s critical components in place: the molded plastic brow, metal rim, and the lens—a technique that’s noteworthy for a frame of retro descent. Finishing details, including a mechanical fastener behind the brow held together by a custom titanium crossbar, nod to the bold minimalism of 70s design and architecture in a way that captures the unbridled thrill of the open road.

Specifications

Dita-series

Laser-etched front frame and lens detail

Titanium exoskeleton

Monofilament fuse holds molded plastic brow, metal rim, & lenses in place

Mechanical fastener behind the brow held together by custom titanium crossbar

100% UVA and UVB lens with anti-reflective coating

Made in Japan

Size & Fit

Temple length — 141 mm

Lens width — 60 mm

Nose bridge length — 13 mm

Reference